RJ Metrics Gets Personal with Their Mural
Posted on March 07 2016
Creating the RJMetrics Mural
Create an mural that used the Rube Goldberg style to illustrate how our product manages data — from consolidation to insights.
From Idea to Sketch
In no particular order, as if all of these things existed in their own universe, I started placing these elements along the machine. The machine itself needed to speak to what RJMetrics does on a daily basis for their many clients. I used broken and jagged shapes in the beginning of the mural to represent the raw data that the product initially brings in. As they travel through the RJM machine, they are collected, organized and transformed to the point where clients can use then make better decisions. In the end the "data shapes" are sent back up to the cloud and projected back out to their clients. Notice that the shapes in their final state are dodecahedrons — representing the newly found business insights, and the brand of RJMetrics.
The Machine: Sections 1 – 3
The Machine: Section 4
Section 4 - The Analytic Warehouse
The data warehouse was one of our most important functions as a business, and thus became a major part of the mural. It’s where data gets stored and ready for querying/analysis. We liked the idea of this being a centerpiece in our process and became a great vehicle for us to weave in a plethora of easter eggs (all of which are outlined later in this post).
The Machine: Sections 5 – 6
The Easter Eggs (from left to right)
The RJM Robot Originally illustrated by a friend and fellow IH artist Parker Whitney in the very early days of RJM (before the re-brand). RJMetrics has used this robot on t-shirts, in various marketing efforts, and it remains the unofficial mascot of the company.